Sorry, Madonna. The world we’re living in is no longer material – it’s digital. And if your business doesn’t have high-quality, high-definition video as a part of your branding strategy, you’re living in a material world.
Meaning? You could already be light years and gigabytes behind in developing important connections with the customers or clientele you want to attract.
If you’re trying to get your skin in the game as far as marketing and branding online, professional video messaging is a fabulous – not to mention essential – place to begin.
The short story when it comes to video on your website?
Don’t skip it.
For the long story, here are three ways adding video to your website boosts your business:
Video Helps With Your Conversion Rates and SEO.
Search Engine Optimization (SEO) isn’t just an acronym to throw around lightly. In the digital market, your ranking on Google (and those other search engine sites) has a significant impact on the success of your brand.
Besides, according to Search Engine Land, video already populates 64-percent of all internet traffic; and it’s on track to rise to an incredible 80-percent by 2019.
That traffic is great but means very little when it’s not accompanied by viewers ready to make a purchase. Articles like this one show that placing video on your home page and various product pages increases your conversion rates significantly.
Video Helps Simplify and Consolidate Your Message
Time is money. And not to lay the pressure on, but you don’t have more than just a few seconds (if that) to make an impression on your website’s unique visitors.
A recent study conducted by the Harvard Business Review takes a deep-dive into brand messaging and understanding the journey a seeker takes from browsing brands to committing to a final financial decision.
The longer you can keep a potential lead on your site, and the easier you can convey your message, the more likely it is you’ll make them a customer!
Video Allows You to Distinguish Your Brand
Does your company have an ethos or a driving force of inspiration behind it or a philanthropic twist you’re excited to share? Is ethically outsourcing your labor and using fair-trade items in the making of your product a pillar of your values?
That spiel isn’t just for the corporate retreat or fodder for your company’s mission statement. It’s messaging that your clients want to hear. Consumers today want more than a brand. They want a story. A mission – a movement to be a part of.
Adding short, informative and, if it’s on-message, entertaining videos to your brand’s communication strategy has the potential to build trust and rapport with your potential customers.
After all, you’re not all business all the time, are you? Of course not! If you haven’t taken the time to flesh out the message and theme behind your brand, video is a great place to begin.
Need help? We’d love to be of assistance.