After a few years of bootstrapping Americana’s marketing efforts, Derek hired Istoria to develop a professional web presence and comprehensive marketing strategy. South shore Massachusetts native, Derek Martin, envisaged opening a professional theatre in America’s Hometown of Plymouth for many years. 2011 marked the fulfillment of that dream in the form of Americana Theatre Company.
Istoria and Americana’s marketing efforts have produced a 30% year-to-year increase in ticket sales. Americana’s yearly theatre season and actor training studio have become mainstays in cozy downtown Plymouth, receiving glowing reviews from newspapers and magazines throughout the region. Istoria is proud to partner with Americana to tell stories that entertain and matter.