Americana Theatre Company

Telling stories that entertain and matter.


After a few years of bootstrapping Americana’s marketing efforts, Derek hired Istoria to develop a professional web presence and comprehensive marketing strategy. South shore Massachusetts native, Derek Martin, envisaged opening a professional theatre in America’s Hometown of Plymouth for many years. 2011 marked the fulfillment of that dream in the form of Americana Theatre Company.

Istoria and Americana’s marketing efforts have produced a 30% year-to-year increase in ticket sales. Americana’s yearly theatre season and actor training studio have become mainstays in cozy downtown Plymouth, receiving glowing reviews from newspapers and magazines throughout the region. Istoria is proud to partner with Americana to tell stories that entertain and matter.

Responsive Web Design
Print Design
Digital Strategy
SEO, PPC & Analytics
Video Production

“We needed our website and marketing materials to be creative, clear, fresh and inspire action. Istoria came through at every point, often guiding us into taking risks that were major pay-offs.  Our patrons have rated us #2 on Trip Advisor for things to do in our area and often site our web presence and marketing materials as the reason they were willing to give us a try.


– Jennifer Martin
Producer | Americana Theatre Co.