Midbest is on a mission to make hip-hop fun again, drawing inspiration from pioneers of the genre that told stories and put a smile on your face. Featuring members Jared Beasley (Istoria’s Creative Director) and Kris “Krees” Demeter, Midbest creates tracks that range from tongue-in-cheek trap to catchy, pop-leaning rap ballads.
Istoria was tasked with creating all of Midbest’s branding, web presence, and digital strategy. Project highlights include the debut single, “Dat Dough Tho,” experiencing a viral release and receiving a placement in the Super Bowl LII pregame.