forkids

Designing for Stronger Families and Communities

ForKids is dedicated to breaking the cycle of homelessness and poverty, working toward a future where all families have a place to call home. We partnered with them on a comprehensive rebrand, website, and media capture to amplify their mission to lift families and transform communities in Southeastern Virginia.

Services Provided

Research

Strategy

Photo

Video

Web Design

Graphic Design

Challenge

Design for multiple audiences while staying true to the core message.

Extensive user research, stakeholder interviews, focus groups, and data analysis allowed us to understand ForKids' audiences clearly. That data informed the creation of custom user personas, messaging pillars, and a design ecosystem.

Brand workshop at ForKids' Landmark Center

Photo and video shoot. Berries were sampled. 😋

Solution

A vibrant library of visuals that spark hope and clarify purpose.

The refreshed visuals effectively communicate the brand’s purposeful message: break the cycle of homelessness and poverty for families and children – whatever it takes.

brand design

Logo

The ForKids logo system is dynamic, combining a distinctive wordmark and a symbolic spark mark. Together, these elements ensure their brand looks professional and is easily recognized.

brand design

Strategy

Strategy centered on developing visuals that were joyful and energetic while sharing the breadth of services ForKids offers in the community.

Brand Design

Art Direction

Mark

The spark mark adds energy to calls to action and helps inspire action.

Patterns

ForKids' patterns provide the perfect canvas for vibrant pops of color, infusing life and movement into the brand's presence.

Infographics

Using strategically placed grids with soft edges as a design pattern evokes a feeling of structure and welcome — something much of the ForKids audience craves.

art direction

Media Capture

Branded photography and video to provide ForKids with a robust content library to launch their website and branded materials. Every piece of ForKids media should convey a sense of authenticity, dignity, and diversity.